According to recent findings from McKinsey, 70%~80% of B2B buyers now prefer remote human interactions and digital service, because of the ease of online scheduling, savings on travel expenses, and safety concerns. And the research also shows that a notably 70% of B2B buyers are now open to place high-ticket orders that exceed $50,000 online through end-to-end digital self-serve. That means digital selling and prospecting has become just as effective as in-person meetings, in reaching and converting your customers. In this article, we will cover the basics of the B2B buying process and help you break down the essential stages in the B2B buyer's journey that has remained overall unchanged. And then we will dive into how Alibaba.com, an online B2B marketplace, helps streamline the process. Also, we will offer tips and strategies you can adopt to get more orders as an Alibaba.com supplier by improving your buyer's journey and experience. |
No comments:
Post a Comment